About
This is a self-paced program designed to help advocates, communicators, and leaders develop clear, compelling, and influential messages. Through a structured approach of crafting core messages and advanced framing this program guides you step-by-step in building your own 'Message House'—a framework that ensures your communications are consistent, memorable, and powerful across all platforms. You’ll learn why core messages matter, how to anchor your message in core values, and how to define the problem and solution with clarity. The program also covers advanced framing techniques, teaching you to adapt your message for different audiences using economic, moral, and public health perspectives. Interactive exercises and downloadable toolkits help you put theory into practice, so you can confidently craft messages that inspire action and drive change. By the end, you’ll have a complete set of tools and templates to build, frame, and deliver your message with maximum impact.